The SsangYong XIV-1 Concept is a showcase for SsangYong’s design and engineering talents. The name XIV-1 is derived from the phrase ‘eXciting user Interface Vehicle’, highlighting the show car’s focus on interaction with the driver and passengers.
More than just a design study, XIV-1 is the concept version of SsangYong’s premium B-segment CUV project, which will lead to the addition of another mass production model to the Korean company’s range, and has been developed to display both the heritage and the future design direction of SsangYong Motor. Built to SsangYong’s corporate product development philosophy, ‘Robust, Specialist, Premium’, SsangYong XIV-1 Concept showcases dynamic, strong yet smooth lines, typifying the true creative qualities of SsangYong Motor design.
The exterior design of SsangYong XIV-1 Concept with its continuous glass area epitomises the perfect proportions of the compact SUV. Designers took inspiration from the simplicity of the side view of a graceful sailing yacht, which is synonymous with outdoor pleasure and enjoyment. A wide C-pillar and slim roof appear to float above the body, providing a nimble, fast yet strong stance.
SsangYong XIV-1 Concept’s front end styling follows the lead set by the new SsangYong Korando crossover with a robust yet aesthetically pleasing appearance. Modern LED headlamps are an integral design element of SsangYong’s premium appearance to position the brand within the global marketplace.
Access to the concept’s cabin is via coach doors which do away with the need for B-pillars. This not only provides greater comfort for passengers but also provides the SsangYong XIV-1 Concept with its sleek, uninterrupted profile.
The objective of SsangYong XIV-1 Concept is to maximise the enjoyment of movement while also providing passengers with a moving communication space. SsangYong’s designers have named the interior concept ‘each one & all together’, enabling passengers to freely move and rotate all the seats to tailor the cabin layout to their specific needs. Each of the concept’s four seats can rotate through 360 degrees in addition to moving forwards and backwards.
The cabin’s width is visually stretched by the wide, symmetrical instrument panel design accented with aluminium dials. Mood lighting helps SsangYong XIV-1 Concept to achieve the perfect ambience to match its cutting edge design.
eXciting user Interface Vehicle
The key to the XIV-1’s name lies inside the cabin. The user interface embraces the concept of an extended living space rather than providing just a means of transport. Control of many of SsangYong XIV-1 Concept functions is via the interaction of Smart mobile devices and the vehicle itself. Using the kind of devices that the driver and passengers are likely to be carrying at all times, they can control everything from the audio system, the display of information on the dashboard and online communications.